Why was it important to bring back the Zwara programme with a second edition?
M7 is committed to connecting Qatar’s diverse design community to the industry. Under the patronage ofHer Excellency Sheikha Mayassa Bint Hamad Bin Khalifa Al Thani, Qatar has developed a diverse creative and cultural landscape, with a plethora of world-class exhibitions and events. Our aim is to make these more relevant and inspirational to the creative community of designers and to establish open dialogue with experts and industry leaders that emphasise design thinking and philosophy.
The Zwara programme was created in 2021 as a platform that facilitates these connections by engaging designers in museum visits, dialogue and exclusive design projects that can spark creativity and collaboration. Through Zwara – which means visit in English – M7 takes designers on a journey through the world of exhibitions to explore and be inspired by existing arts and design. Exhibitions can be a great source of inspiration and can directly impact the works of creatives. Zwara has helped them take that step further from visitor to inspired artist.
Can you give us some insight into how the designers were engaged with the 'Christian Dior: Designer of Dreams' exhibition?
Selected designers were taken on a tour of Christian Dior: Designer of Dreams, which was held at M7, where they delved deep into the history, context, and design process of some of the most iconic pieces on display. After the tour, the designers took part in a workshop led by cultural analyst Luca Marchetti in collaboration with the French embassy. The designers were exposed to global design experts and the significance of local heritage and how a brand can build a design language and storytelling process. They were then tasked to reimagine the luxury and aesthetics reflected in Dior’s work through a contemporary lens and get inspiration from their local heritage and culture.
The results were incredible bespoke pieces which display layers of intricacy and storytelling. Each designer tapped into their own culture and heritage to bring life into their work and craftsmanship inspired by Dior’s archival pieces. One Zwara designer, Muna Saad who works in the oil & gas industry, explored the importance of tradition and modernity to the development of Qatar and paid homage to the industries that have played a pivotal role in the country’s development. Muna designed a jacket constructed of sheep wool and skin, an ode to the importance of family farming. Muna also showcased a corset made up of metal that symbolizes the strength and determination of Qatar and its people.