Qatar Museums (QM) is proud to have participated in MONDIACULT 2025 in Barcelona, where it demonstrated its leadership in driving international cultural cooperation and creative innovation, in alignment with Qatar National Vision 2030 and UNESCO’s global cultural policy framework.
Taking place from 29 September to 1 October, MONDIACULT 2025 is the world’s largest cultural policy conference that shapes the future global cultural agenda and advocates for culture as a stand-alone goal in the next UN development strategy.
Within the official program, Dr. Fatema Al Sulaiti, Director of International Cooperation at Qatar Museums, delivered a presentation titled “Creating Cultural Citizens: Empowering Youth through Design, Education, and Participation.”
Her address underlined the central role of youth in cultivating cultural citizenship, drawing on examples from Doha that demonstrate how design, education, and participatory initiatives can empower young people, foster social inclusion, and strengthen knowledge-based societies. This contribution reflects both Qatar’s strategic priorities and MONDIACULT’s cultural policy agenda, particularly in promoting sustainable development, international cooperation, and youth engagement.
On the sidelines of MONDIACULT, at the International Forum on Creative Tourism, Dr. Rashid Ali Malheya, Head of International Relations at Qatar Museums and Secretary of the Board of ICOM Qatar, presented “Will Museums Be the Next Business Disruption? From Creative Industries to Creative Tourism.” Malheya highlighted Qatar Museums’ pioneering role in integrating artificial intelligence and digital innovation into cultural tourism. By reimagining museums as active producers of creativity rather than passive custodians of heritage, his presentation showcased flagship QM initiatives, including the pilot AI Visitor Assistant, which transforms visitors from spectators into co-creators of culture, enhancing participation and building sustainable models of creative tourism.
Together, these contributions underscore Qatar Museums’ role as a catalyst of Qatar’s international cultural cooperation strategy, by bridging national vision with global policy priorities, empowering youth, and shaping innovative pathways for cultural sustainability in alignment with the principles of MONDIACULT and the 2030 Agenda for Sustainable Development.
This year, Qatar Museums is celebrating its 20th anniversary. This milestone year is marked by Evolution Nation—an 18-month campaign honouring Qatar’s cultural journey, from the founding of the National Museum to the thriving ecosystem of institutions we proudly represent today. Curated by Qatar Creates, the national movement positioning Qatar as a global hub for art, culture, and creativity, Evolution Nation highlights both the nation’s cultural milestones and its aspirations for the future.
For more information, please visit https://qm.org.qa/en/
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About Qatar Museums
Now marking its 20th anniversary, Qatar Museums (QM), the nation’s preeminent institution for art and culture, provides authentic and inspiring cultural experiences through a growing network of museums, heritage sites, festivals, public art installations, and programmes. QM preserves and expands the nation’s cultural offerings, sharing art and culture from Qatar, the Middle East, North Africa, and South Asia (MENASA) with the world and enriching the lives of citizens, residents, and visitors.
Under the patronage of His Highness the Amir, Sheikh Tamim bin Hamad Al Thani, and led by its Chairperson, Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, QM has made Qatar a vibrant centre for the arts, culture, and education in the Middle East and beyond. QM is integral to the goal of developing an innovative, diverse, and progressive nation, bringing people together to ignite new thinking, spark critical cultural conversations, and amplify the voices of Qatar’s people. Since its founding in 2005, QM has overseen the development of museums and festivals including the Museum of Islamic Art (MIA) and MIA Park, Mathaf: Arab Museum of Modern Art, the National Museum of Qatar (NMoQ), 3-2-1 Qatar Olympic and Sports Museum, QM Gallery Al Riwaq, QM Gallery Katara, the Tasweer Qatar Photo Festival, and Design Doha. Future projects include Dadu: Children’s Museum of Qatar, Art Mill Museum, Qatar Auto Museum and the Lusail Museum.
Through its newly created Creative Hub, QM also initiates and supports projects—such as the Fire Station Artist in Residence, the Tasweer Qatar Photo Festival, M7, the creative hub for innovation, fashion and design, and Liwan Design Studios and Labs—that nurture artistic talent and create opportunities to build a strong and sustainable cultural infrastructure.
Animating everything that Qatar Museums does is an authentic connection to Qatar and its heritage, a steadfast commitment to inclusivity and accessibility, and a belief in creating value through invention.