IN-Q Enterprises (IN-Q), commercial arm and wholly-owned subsidiary of Qatar Museums (QM), is participating in Qatar Sustainability Week 2024 (QSW), reinforcing its commitment to sustainability through a series of impactful initiatives across its food, beverage, and retail outlets. As operator of IDAM by Alain Ducasse, MIA Café at the Museum of Islamic Art (MIA), Jiwan at the National Museum of Qatar (NMoQ), Café #999 at the Fire Station, and 3-2-1 Café at the 3-2-1 Qatar Olympic and Sports Museum, IN-Q is taking significant steps to reduce its environmental footprint.
A key initiative at all IN-Q’s F&B outlets is to recycle used cooking oil into biodiesel, undertaken in partnership with Green Brokerage for Oil (GBO) – Qatar. This highlights IN-Q’s dedication to waste reduction and the promotion of alternative energy solutions in Qatar.
Beyond recycling, Café #999 will host a sustainability workshop on 5 October to share eco-friendly practices and demonstrate how sustainable daily choices can positively impact the environment. Additionally, all IN-Q cafés—including Café #999, MIA Café, and 3-2-1 Café—are promoting healthy eating by offering nutritious and sustainable snack options, further aligning with IN-Q’s focus on wellness.
Jiwan, flagship restaurant of the NMoQ, is unveiling a new seasonal menu to coincide with QSW, featuring locally-sourced ingredients. This initiative reflects Jiwan’s commitment to fresh, high-quality produce while reducing carbon emissions and supporting the local economy, part of IN-Q’s broader effort to promote sustainable dining across all its outlets.
Yves Godard, Director of F&B Operations and Commercial Leasing, commented on the initiatives, saying: “Sustainability is at the core of everything we do. Through initiatives like recycling cooking oil and offering locally-sourced, seasonal menus, we’re not just reducing our environmental footprint but also supporting the local economy. Our goal is to create dining experiences that are exceptional and sustainable, contributing to a healthier future for Qatar.”
In Retail operations, IN-Q reintroduces its “Bring Your Own Tote Bag” campaign across all QM Gift Shops and at Cass Art Qatar. It encourages customers to reduce plastic waste by using reusable bags and embedding sustainability into their everyday shopping experience.
Cass Art Qatar is hosting a Sustainability Art Competition, inviting artists to submit works inspired by the theme “A Future Built Upon Sustainability.” This competition fosters creativity and engagement with environmental awareness, encouraging the community to reflect on sustainability through art. The last date for entries will be on 2 October, with the winner announced on 3 October.
“We’re committed to integrating sustainability into every facet of our retail experience,” said Tigest Seifu, Director of Retail & Merchandising. “By encouraging reusable options and fostering creative initiatives like the Sustainability Art Competition, we aim to inspire customers to embrace eco-friendly choices that create a positive impact.”
About IN-Q ENTERPRISES
IN-Q Enterprises WLL (IN-Q) is the commercial arm and a wholly-owned subsidiary of Qatar Museums (QM), trading primarily in the retail and food & beverage/hospitality sectors. Since its establishment in 2015, IN-Q has created a reputation for quality, exclusivity, authenticity, and creativity in everything that it does. IN-Q is a key stakeholder behind QM's delivery of its commitment to instigate Qatar’s future generation of arts, heritage, and museum professionals by nurturing creative talent and creating commercial opportunities for young artists, designers and entrepreneurs. IN-Q engages QM's audiences through merchandise, publications and an e-shop, and provides authentic food & beverage and retail experiences through diverse operations including the Museum of Islamic Art’s IDAM by Alain Ducasse, Jiwan, and Desert Rose Café at the National Museum of Qatar.
About Groupe Ducasse Paris
Groupe Ducasse Paris is deploying its activity in food, restaurant, hospitality, education and consulting. The company constantly develops innovative ideas and ensures their sustainability. Its continuous pursuit of excellence is based on the talent of men and women, the quality of the produce and a great savoir-faire. President and Founder, Alain Ducasse is the company’s inspiration and is dedicated to offer a fair cuisine, transmission of knowledge and developing a responsible vision of his profession.
About Qatar Museums
Qatar Museums (QM), the nation’s preeminent institution for art and culture, provides authentic and inspiring cultural experiences through a growing network of museums, heritage sites, festivals, public art installations, and programmes. QM preserves and expands the nation’s cultural offerings, sharing art and culture from Qatar, the Middle East, North Africa, and South Asia (MENASA) region with the world and enriching the lives of citizens, residents, and visitors.
Under the patronage of His Highness the Amir, Sheikh Tamim bin Hamad Al Thani, and led by its Chairperson, Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, QM has made Qatar a vibrant centre for the arts, culture, and education in the Middle East and beyond. QM is integral to the goal of developing an innovative, diverse, and progressive nation, bringing people together to ignite new thinking, spark critical cultural conversations, and amplify the voices of Qatar’s people. Since its founding in 2005, QM has overseen the development of museums and festivals including the Museum of Islamic Art (MIA) and MIA Park, Mathaf: Arab Museum of Modern Art, the National Museum of Qatar (NMOQ), 3-2-1 Qatar Olympic and Sports Museum, QM Gallery Al Riwaq, QM Gallery Katara, and Design Doha. Future museums include Dadu: Children’s Museum of Qatar, Art Mill Museum, Qatar Auto Museum and the Lusail Museum.
Through its newly created Creative Hub, QM also initiates and supports projects—such as the Fire Station Artist in Residence, the Tasweer Qatar Photo Festival, M7, the creative hub for innovation, fashion and design, and Liwan, Design Studios and Labs — that nurture artistic talent and create opportunities to build a strong and sustainable cultural infrastructure.
Animating everything that Qatar Museums does is an authentic connection to Qatar and its heritage, a steadfast commitment to inclusivity and accessibility, and a belief in creating value through invention. For more information visit https://qm.org.qa
Press contact:
Maria Luisa L. Bernabe
Marketing & Communication
IN-Q Enterprises WLL