This panel brings together leading voices in museums and cultural institutions to explore the diverse approaches that shape contemporary exhibitions, from museography and scenography to branding and cultural programming. Through their distinct yet complementary perspectives, the discussion will reflect on how space, narrative, and collaboration come together to create meaningful visitor experiences, and how exhibition-makers navigate context, authorship, and interpretation across cultural settings.
Noura Al Sayeh
Al Sayeh is a Palestinian architect and curator based in Bahrain, known for her extensive work in heritage preservation and cultural development within the Arab world.
Becca Dunwoody
Dunwoody is a director of strategy at 2x4 where she leads projects across brand strategy, research, and naming for wide-ranging clients. Recent projects include a new strategy and position for Mathaf: Arab Museum of Modern Art, the positioning of a mixed-use urban district in Boston, Massachusetts, as well as brand repositioning for the tourism authority of New York City.
Michael Rock
Rock is a founding partner and executive creative director at 2x4, where he leads cultural and commercial strategy and brand projects for Apple, Nike, Prada, Chanel, Target, Vitra, JPMorgan Chase, Harvard Art Museums, and CCTV. He is an adjunct professor of Brand Strategy at the Yale School of Management and has held faculty positions at Rhode Island School of Design.
Adrien Gardère
Gardère is a multidisciplinary designer. Since founding Studio Gardère in 2000, he has expanded from furniture and lighting design into museography, exhibition scenography, and interior architecture, creating work where intuition, emotion and innovation meet curatorial expertise, educational values and clients’ aspirations.
Nathalie Crinière
Crinière graduated from École Boulle in interior architecture and from École Nationale Supérieure des Arts Décoratifs of Paris in industrial design. Today, she leads an agency of 15 people and oversees projects as a creative director. The agency’s goal is to work in various disciplinaries combining scenography, interior design, and others.