In this lecture, Brian Butterfield examines how museums can respond to rapidly changing and diverse cultures, questioning whether monumental architecture can also be flexible and adaptive. Drawing on his work in museum strategy and design, he explores the relationship between the physical form of museums and the operations, programming, and visitor experience that bring them to life.
Brian Butterfield
Butterfield joined WHY Architecture in 2019 as the founding director of its Museums Workshop. His approach emphasises museums as dynamic platforms—where buildings, operations, and audiences are understood as one evolving ecosystem.