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Take a virtual visit

14 March 2016

MIA & Mathaf on Google Cultural Institute

The Art for Tomorrow conference was packed with interesting discussions and presentations. 

During a morning session, Wim Pijbes, Director of the Rijksmuseum in Amsterdam and Giorgia Abeltino, Director of Public Policy at the Google Cultural Institute spoke about museums in the digital world.

While both speakers acknowledged that the virtual experience could never replace a real-world visit to a museum of standing in front of a historical or artistic masterpiece.

Farah Nayeri (left) with Wim Pijbes and Giorgia Abeltino
Power of tech is creating immersive experiences of culture, complementing physical visit
Giorgia Abeltino

One of the most exciting ways to make a virtual museum visit is via the Google Cultural Institute. Giorgia Abeltino, explained that over 1,000 cultural institutions had partnered with Google. By visiting the Google Cultural Institute’s website, visitors can discover exhibits and collections from museums and archives all around the world. 

One of the earliest museums to join Google Cultural Institute was the Museum of Islamic Art. So why not take a virtual visit to the Museum of Islamic and then come and enjoy the exhibits in the museum itself.And then you can take another virtual visit to Mathaf: Arab Museum of Modern Art.

Watch all the conference sessions videos

There's a direct relation between digital experience & physical experience. Digital works drive physical visitors
Giorgia Abeltino

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