Her Excellency Shaikha Al Mayassa stands at a podium speaking

Mission and Vision

Our purpose is to be a cultural instigator. We have a grand ambition, one that we will deliver together, as a group of museums and sites to help fulfill the cultural goals of the 2030 National Vision.

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We are Qatar’s preeminent institution for art and culture dedicated to providing authentic cultural experiences through an expanding network of museums, heritage sites, festivals, public art and programming.

Our Vision

Qatar will be a preeminent cultural destination, showcasing the richness of our heritage and cultivating the creativity of our people.

We will turn culture into a global conversation, using our rich heritage to forge powerful connections around the world. We will foster creative talents and fuel innovative economies to drive progress toward becoming a resilient, future-focused nation. We will craft unforgettable experiences, deeply connecting the people of Qatar to their heritage and national identity. We will unleash creativity to inspire environmental consciousness, resilience, and innovative solutions.

Our Mission

Our mission is to cultivate Qatar's creative potential and cultural endowment to enrich the life of every citizen, resident and visitor.

We strive to make Qatar Museums (QM) a positive force for shaping Qatar's present and future by working on the following six strategic priorities:

  • Increasing Participation in Cultural and Heritage Experiences to Enhance Quality of Life
  • Promoting a Positive National Narrative through Culture and Exchange
  • Creating Pipelines for Talent in the Creative and Cultural Ecosystem
  • Contributing to the Creative and Knowledge Economies of Qatar
  • Addressing Sustainability Through Creativity
  • Accelerating Financial Resilience and Institutional Effectiveness

Our Values

At the heart of our organisation lie five core values, which are the guiding principles on our journey towards realising our vision. These values serve as a moral compass, defining the ethos and culture of our organization, our core beliefs, priorities, and ideals. Ultimately, they contribute to establishing Qatar Museums' identity; they are how we see ourselves and how we want others to see us.

We are Authentic

We preserve our culture by honouring our nation's past, present and future, celebrating who we are and our rich culture and heritage. We strive to cultivate a deeper understanding of Qatar's journey and aspirations, connecting communities and uniting people in a shared vision for the future.

We are Inspiring

We strive to be a leading source of inspiration, education, pride and progress for our people, and a beacon that invites the world to join.

We are Innovative

We cultivate a culture of creativity, where talent is nurtured, and innovative ideas can flourish. We are dedicated to sustainability, continuous improvement, and fostering an environment that supports growth and development at every level.

We are Collaborative

We are building strong partnerships with local and international artists, cultural institutions, and communities to achieve common cultural goals, "Globalizing the local and localizing the Global".

We are Inclusive

We embrace diversity by valuing every voice and perspective, creating an environment that reflects the richness of experiences within our organization and beyond. We engage with communities, foster loyalty among members, and ensure that our activities and initiatives are accessible to all. Our commitment to inclusivity reflects the multicultural fabric of Qatar and contributes to the well-being of society as a whole.